Top 5 Reasons Why Your Website Isn't Making Money Online?

Shoesmoney’s iconic photograph holding that big money cheque from Google Adsense, has motivated many a folks to start up their online ventures (usually blogs) in a hope to become the next millionaires. However, 99% fail. The reasons vary from - Lack of commitment, lack of hard work to lack of ideas .At the end of it, their dream run is crashed even before it gets started. I have advised in one of my earlier post that monetization of your website is important and advertisements can’t be the sole source of revenue. You need to have multiple revenue lines. However, out of those 99% online publishers who fail to make money, majority of them rely, only on advertisements and continue to fail.


Does that really mean you can’t earn decent money from advertisement alone?


You can, but it will take time and can be frustrating at times. For Most of the online publishers, the first choice of weapon, continues to remain - Google Adsense. However, the money earned by the beginners continues to remain significantly small because Google shares ad revenue in a slightly different manner. For big publishers, the share is more and for small publishers the share is less.
So just because you are a small publisher, will you continue to earn peanuts?


No there is more to the story. There are five other major factors because of which you are a noob at making money from your website. They are as follows:


1. You don’t produce high quality content on frequent basis – This means your websites doesn’t fulfill the first requirement of luring visitors to your site which to give them Fresh, Relevant and Interesting content at a Frequent Pace.


2. You don’t have quality backlinks – if less people link to you, then that becomes a testimony that not many people like, whatever you produce. Depute a Search Engine Optimizer (SEO) who can artificially create a few backlinks and also develop a long term promotion strategy for your website.


** Above two factors are required to give you better ranking in Google, Bing etc. Higher Ranking brings more visitors on your site and more visitors means better probability of making money.


3. You are getting lots of Returning Visitors - Its great to have a loyal fan following however, most of the returning visitors turn to become Ad blind (as they get usedto to the ad spots) and refrain from clicking them. So, if you want more visitors to click on your ads, you need to develop strategy to attract a regular stream of New Visitors.


4. You are getting lots of traffic from social media and not from Search Engines - It has been observed that visitors or traffic generated via social media tend to click less on the ads as compared to those who come to your site while searching for a product/service via search engine. As they are in the “search mode” and continue to click on those links which may match their requirement, the possibility of them clicking on your ads becomes huge. Nonetheless, don’t shun your social media optimization strategy as you still need it to help you improve your ranking in the search engines.


Last but not the least –


5. You are using more of image ads and less of text based ads - Text links ads look boring but they pay you more. Image ads looks attractive but they pay you less. Many studies have suggested that - Users tend to click on text links more than image based ads.


Conclusion- Now that you have got some idea about - why your site isn’t making the kind of money your would have expected it to, start working on it. I don’t say something magical will happen soon, however, gradual improvement will improve your prospects of making money through your site. Wish you the very best and happy money making :-)

What Types of Experts Work with SEO Companies in India?

Some of the best experts in search engine optimization can be found in the Indian SEO industry. These experts are not only professionally qualified, they gain years of experience before being called the experts in website optimization. The SEO companies in the country have focused and dedicated teams of experts who make use of the best and result-oriented SEO techniques.

The most popular of these companies have experts who have skills in different fields of search engine optimization. All these experts collectively make an SEO team which works with mutual understanding to achieve the desired targets. Here are some of the SEO experts that you will find working with a reputed company in the Indian SEO industry.

SEO Consultants
Every SEO company in India essentially has SEO consultants who guide the clients through the process of website optimization. These experts are well qualified and highly experienced to analyze the business model of each website and plan the SEO strategies accordingly. An SEO company or an internet marketing agency requires the services of these experts to decide best SEO and marketing practices for different websites.


Website Analysts
These experts offer critical services in a search engine optimization and search engine marketing firm. By analyzing different important metrics, these experts provide a crystal clear view of how well the website is performing. For instance, these experts analyze regular web traffic, useful keywords and visitors’ behavior to improve the website performance further.

Content Developers
Developing high quality and informative content is an important part of website optimization. Every SEO company India has experts in the fields like copywriting, content research and content writing. These experts are expected to come up with unique and plagiarism free content which can help websites to attract their targeted audiences. The services of these experts are also utilized for writing content for article marketing.
Search Engine Marketers
Search engine marketing is an integral part of services offered by every search engine marketing firm. These companies hire experts in various search engine marketing techniques, including PPC advertising, social media marketing, email marketing and so on. The role of these experts is indispensable for the success of SEO implementation.

Besides, there are experts in an SEO company in India who offer customer support to the clients and handle their queries. There are experts who prepare monthly reports for the clients to make the latter aware of the progress in the optimization process. It is the collection of skills in an internet marketing agency or an SEO company in India that helps it to deliver best returns on the investment.

30 tips for developing an SEO Friendly Design On Vivek Seo

The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective websites in terms of both functionality and crawl-ability.

Many people falsely believe that the SEO friendly design is a set of non-sense restrictions that the SEO professionals impose to designers in order to manipulate easier the search engines. Think different. Search Engine Optimization can be described as the implementation of a set of search engine standards that also target on the best possible user experience. Having that statement in mind, it is easy to understand that a good web design is also good for the user.
Optimizing your Web Design

Developing quality content is important but it’s not the only part of your strategy that must be optimized. Displaying the content properly and having a solid hierarchy and easy navigation is the key for an effective web presence.
Tips for user friendly navigation and functionality
1. Discuss with the web design & development team the project specifications. Focus on the feasibility of the design and have this information in mind before creating the website.

2. Group the content by relevance and use descriptive menu items to help users find easily the information that they are looking for.

3. Use text links in footer to support navigation. Text links are very useful both for the users and for the search engines.

4. Use breadcrumb navigation to allow users keep track of their location within your website and help search engines understand your website structure.

5. Consider each page as a landing page providing all the information to the user and inform him where he is and what to see next.

6. Place the logo, the primary message and the navigation above the fold. It is highly recommended to give the best possible first impression to the user.

7. Don’t change the template of your website in every category. It makes the navigation in your website more difficult for the average user.

8. Avoid horizontal scroll, it is not user friendly.

9. A time consuming loading website is a reason for higher bounce rate and lower rankings. Google has clearly stated that page loading speed is a ranking signal.

10. Get familiar with Google webmaster guidelines as it consists of useful tips for better user experience.

11. Avoid Pop ups- and unnecessary use of blurring images as they are annoying for most users.
Content optimization

12. Too long text and/or excessive use of keywords is not a user friendly practice. On the other hand, it can seriously harm the rankings of the page and the image of your brand. That is why in order to avoid such problems you should use the Keyword Analyzer tool and pay attention to the Possible Spam signal in the Keyword Analysis segment.

13. Make use of html heading elements (H1 – H6) to include descriptive headlines and take advantage of their importance for the search engines.

14. Make proper use of relevant images in gif, jpg, or png formats that allow alt text support the online visibility efforts.

15. If you want your text to be crawled and indexed, don’t add it within images or flash elements.
Web Design and Marketing Elements
16. Use clear call to action to ask users to proceed on conversion. You can read more about this in the article “6 Tips for effective call to action”.

17. Make it as simple as possible for the user to understand the process of the conversion.

18. Add value to your website by featuring engaging content that enables users to interact, comment or share.

19. Make the content shareable by incorporating in your design the social media buttons.

20. Use appealing and descriptive images.

21. Always perform a cross culture check for multinational websites. Don’t forget that the menu, in some languages, requires more space than it does in English. Have this in mind before creating the design.

22. Make sure you reserve space for ad banners and don’t forget to use the Standard ad sizes.

23. Use suggestion plugins to provide options to the user and help him visit pages with relevant information.

24. An attractive and user friendly design is more likely to attract links, to rank better, to reduce bounce rate and to increase the average time on site.

Technical aspects of SEO friendly Website
25. Don’t build full flash websites. Use JavaScript and jquery plugins to achieve the same effect when possible.

26. Avoid using flash for navigation.

27. Avoid the excessive use of JavaScript and AJAX. They should be used to improve the user experience (achieve flash-like effects etc) but they should not be required in order to view the website. Keep in mind that some mobile devices have problems with javascript.

28. Make sure that the design fits to the standard screen resolution. Typically you should design the websites for 1024×768 screens. Also you can use your Google Analytics statistics to see what screen resolution is used by most of your visitors.

29. Test various browsers to ensure the proper rendering of your design and make your site cross browser.

30. Deactivate flash and other plugins to see the content as a search spider does. Alternatively you can use the Spider View feature of the Web SEO Analysis tool.

Last but not least you should not forget that the ability to understand and recognize what is best for the users, instead of focusing only on search engine bots, is what will help you improve your conversion rates and increase your sales. A good design, a well written content and a solid SEO campaign can coexist in within the same website.

Your input is valuable! Feel free to share your opinion based on your experience and knowledge.